Helvetica 2007

On Tuesday Conánn shown us a clip of the documentary ‘Helvetic’ which talks about the type face Helvetica and it’s impact on on typography. After  that i really wanted to watch the whole documentary to not only learn about typography for the project but to learn about an industry.

Examples of the use of Helvetica: Source

Learning about Helvetica was really interesting. I had not idea Helvetica was used so much in companies, signs and pieces of information. Learning about the artists, the artists they love the type face, and others who dislike it. Its interesting to see the impact it has on others. Looking at the grunge period and artists like David Carson who strayed away from the corporate vibes from Helvetic. Overall it’s a really good documentary, would recommend to a friend!

” It’s swiss designers in 1957 where theres felt to be a need for ration type faces where it could be applied to all types of contemporary information, sign systems & corporate identity. These present those visions of the modern world in intelligible, legible way.” – Rick Poyner

I also learnt a bit about Serif and San-Serif types from Matthew Carter. I now know the difference, yay!

Here are some quotes I pick up from the documentary which I think are very good pieces of advice especially as  we are learning to make a type face ourselves for the group project.

“It should be clear, it should be readable, it should be straight forward.” -Win Crouwell

“What it’s all about is the inter-relationship of the negative shape, the figure ground relationship the shapes between characters and within characters.”– Mike Parker

“There’s a classical modernist line on how a reader should be aware of typefaces, that they should be aware of it at all, that it should be this crystal goblet there it should be there to hold and display the information but i don’t think its as simple as that i think even if they are not consciously aware of the type face the reading of it will sound the same as an miscast actor, it will effects the person’s experience.” 

“A real typeface needs rhythm, needs contrast, it comes from handwriting, and that’s why I can read your handwriting, you can read mine”- Erik Spiekermann

“The way it is presented will define the way you react to it. So you can say the same message and present it in three different typefaces, the emotional response will be different. The choice of type face is the prime weapon.” -Neville Brody

 Don’t confuse legibility with communication. Just because something is legible doesn’t mean it communicates and, more importantly, doesn’t mean it communicates the right thing.- David Carson




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